Content
Editing an element's content
Select an element and open the Content tab — the pencil icon, first in the tab strip.
It holds what the element is, as opposed to how it looks: the words in a Text element,
the image and its alt text for an Image, the URL and label for a Text Link.

Change a control and the canvas updates as you type. What's in the tab depends entirely on
the element, so there's no universal list — each element's own article documents its
controls, and this page covers what's true everywhere.
For text elements you don't have to use the tab at all: double-click the text on the canvas
and type. The canvas and the tab are the same value, so use whichever is closer to hand.
Some controls can be dynamic
Many content controls can pull their value from the database instead of holding a fixed
one. Hover a control and, where it's supported, a small database icon appears next to its
label; click it to bind the control to a custom field, a post property, a term, or anything
else in the dynamic data catalog.
This is how one template shows a different heading, image and link for every post. See
Dynamic Data.
Tips
Not every element has a Content tab
An element with nothing to say — a plain Container — has no Content tab, and its properties
panel opens straight into the style sections.