8 Best WordPress Landing Page Plugins 2025
I’ve built hundreds of landing pages across every major WordPress builder, both for client work and my own projects. Some are fast but clunky to use. Others are feature-rich but bloated. I kept looking for builders that do everything well, and frankly, most don’t.
So I decided to put popular WordPress landing page plugins to a real test by building actual pages with each one. In this article, I’ll share my honest take on what each does best, where it struggles, and whether it’s right for you.
Quick Comparison: Best WordPress Landing Page Builders
Short on time? Here’s a quick comparison of the top landing page builders.
| Builder | Best For | Starting Price | Popups | Forms |
|---|---|---|---|---|
| Oxygen | Developers | $129 (LTD) | Built-in | Advanced |
| Breakdance | Everyone | $99/yr | Built-in | Premium |
| Beaver Builder | Beginners | $89/yr | Via plugin | Basic |
| Elementor | Designers | $49/yr | Built-in | Good |
| OptimizePress | Marketers | $129/yr | Built-in | Excellent |
| Kadence Blocks | Block users | $169/yr | Add-on | Decent |
| Ollie | Minimalists | $69/yr | None | None |
| Brizy | Simplicity | $59/yr | Built-in | Good |
Testing landing page plugins isn’t just about checking boxes. I need to see how they perform in real situations, not in controlled demos.
Interface: I start by building an actual landing page with the usual block elements. This immediately tells me how intuitive the builder is and whether I can work fast or if I’ll be constantly fighting the interface.
Conversion Features: Multi-step forms with conditional logic test whether the form builder can handle real-world complexity. Popups with multiple triggers reveal whether the popup builder actually works when it matters. I also test email integrations to ensure forms connect properly to marketing platforms.
Performance: This is where most builders struggle. A beautiful page that takes 5 seconds to load won’t convert. I check the HTML output to see if the code is clean or bloated, since that impacts both SEO and speed.
Workflow: The final test is whether building feels enjoyable or tedious. Can you customize freely, or stuck inside rigid constraints? These details separate page builder plugins worth your time from ones that only look good in marketing videos.
8 Best WordPress Landing Page Plugins
1. Oxygen
Oxygen is a WordPress page builder and a landing page plugin for developers that gives you raw control over HTML, CSS, and PHP. It’s a bit technical, but gives you absolute control to build pixel-perfect landing pages.
My Experience Using Oxygen
I found Oxygen to be a powerful builder, especially for developers and designers who want complete control. It lets you use the visual editor for speed, or drop into code when you need precision.
The dynamic data system is intuitive once you understand it. You can connect elements to custom fields and create conditional logic visually, without needing to write PHP. However, the learning curve is steeper than for simpler builders.
What impressed me most was Variables and Components. You can save and reuse complete design systems across pages to save considerable time on repeat projects. The code output is noticeably clean, which benefits both performance and SEO.
That said, the minimalist approach means you start with almost nothing styled. You’ll spend time building your foundation before you can move fast. But if you value long-term scalability over quick setup, that trade-off makes sense.
What I Liked
- Pixel-perfect control over every element with access to CSS, HTML, and PHP.
- The output is some of the cleanest in the industry, which is fantastic for SEO and performance.
- Pay once and own it forever. No recurring subscriptions.
- Visually build complex post loops and custom queries without writing code.
- Build a component once and use it across your entire site.
- Oxygen 6 integrates Breakdance extensions and adds 130+ premium elements and advanced forms.
What I Didn’t Like
- The builder is not for beginners, as the interface can be intimidating if you don’t know code.
- It starts with almost no styling, so you have to build everything from scratch.
- The original version feels old compared to modern builders, though Oxygen 6 addresses this.
Pricing
Oxygen offers a lifetime license, which is a huge value. You can get a combo of Oxygen 6 and Oxygen Classic for a one-time fee of $199. If you prefer Oxygen Classic, it comes in three plans starting at $129. All plans include unlimited sites and lifetime updates.
Recommended For
Oxygen is perfect for developers, designers, and technically skilled users who want total control and the cleanest possible code.
2. Breakdance
Breakdance is a modern WordPress landing page builder built for speed and simplicity. It combines an intuitive interface with powerful conversion features and a lightweight codebase. It comes with 130+ built-in elements and doesn’t require additional third-party addons for forms, popups, or email integrations.
My Experience Using Breakdance
I found Breakdance strikes the right balance between power and simplicity. The form builder impressed me immediately with its multi-step forms, and its conditional logic works without friction. The integrations with MailChimp and other platforms also happen seamlessly.
What stood out most was the speed. Pages built with Breakdance load noticeably faster than competitors. The popup builder felt equally intuitive, matching the same drag-and-drop ease as the rest of the builder.
The real win was not needing to install additional plugins for conversional landing pages. Forms, popups, countdown timer, pricing table, and email integrations all work natively, which keeps your WordPress install lean and reduces potential compatibility issues.
What I Liked
- Premium form builder with features such as multi-step forms, conditional fields, and integrations with MailChimp, ActiveCampaign, ConvertKit, GetResponse, and more.
- Popup Builder with advanced triggers, visibility rules, and animations to let you create popups that actually convert.
- Dynamic Data support to connect elements to custom fields and ACF data visually.
- Full WooCommerce integration for building custom product pages and checkout experiences.
- Built-in Mega Menu Builder for creating complex, multi-layered navigation without sacrificing performance or accessibility.
- Conditional element display comes built-in to show or hide elements based on user status, date, or custom logic without third-party plugins.
- The Global Styles system ensures consistent text and color styling across all pages, and you can customize individual instances when needed.
What I Didn’t Like
- While the templates available are well-designed, the selection is smaller compared to other WordPress landing page plugins.
- As a newer builder, the third-party extension ecosystem isn’t as mature as older builders, limiting specialized add-on options.
Pricing
Breakdance offers flexible pricing with a free option and several paid tiers. The free plan covers unlimited websites with basic features. Pro version starts at $99/year for a single website, while there’s an unlimited websites plan for $199/year.
Recommended For
Breakdance is perfect for anyone who values speed and simplicity without sacrificing power. It’s ideal for beginners building their first landing page, freelancers managing multiple client projects, and agencies that want a modern builder without code bloat.
3. Beaver Builder
Beaver Builder is a beginner-friendly page builder that handles the basics exceptionally well. Built around simplicity and stability, it gives you everything you need to create professional landing pages without overwhelming complexity. Recently, the pricing restructure bundled Beaver Themer into all plans, making it a more complete solution than it was previously.
My Experience Using Beaver Builder
I approached Beaver Builder expecting a straightforward builder, and that’s exactly what I got. The interface is intuitive and predictable, which matters when you just want to build without learning a new workflow.
Performance is solid. Pages load quickly without requiring additional optimization, which is refreshing compared to heavier competitors. However, limitations became apparent when I pushed beyond standard designs. There’s no multi-step or conditional form logic, no popup builder, and dynamic data integration is simpler than a specialized page builder plugin. For basic landing pages, Beaver Builder delivers consistently. For complex campaigns, you’ll hit constraints.
What I Liked
- Includes pre-built templates that cover common landing page types with decent design quality.
- Decent built-in support for eCommerce without requiring additional plugins.
- Proven track record with regular updates and consistent performance; rarely encounters major breaking issues.
- Device-specific element visibility lets you hide sections on mobile or show different content on tablets without duplicating elements.
What I Didn’t Like
- Forms are basic, and you can’t show/hide fields based on user input or create multi-step conditional flows.
- Popups require a separate third-party plugin, adding another subscription to your stack.
- Dynamic data integration exists but is simpler than competitors; advanced conditional display options are lacking.
Pricing
Beaver Builder offers a Free Lite version available through WordPress.org with limited features. Premium plans start at $89/year for a single site, with additional tiers available for 3, 50, or unlimited sites.
Recommended For
Beaver Builder is best suited for beginners and small business owners who prioritize simplicity over advanced features.
4. Elementor
Elementor is a beginner-friendly page builder that handles the basics well. It comes with a decent template library and extensive customization options. The platform prioritizes ease of use over advanced features, which makes it accessible to users without design or technical experience.
My Experience Using Elementor
When you create a page with Elementor, the first thing you’ll notice is how fast you can build using templates. The Theme Style makes customizing colors and content feel intuitive. The interface is clean and doesn’t overwhelm with unnecessary options.
However, performance was the trade-off. I built two identical landing pages with Elementor and Breakdance, and the Elementor version was noticeably heavier. It loaded more slowly, and Core Web Vitals scores reflected that. While Elementor includes forms and popups, you’ll need separate plugins for features like mega menus and advanced visual effects, which adds extra dependencies to manage.
For straightforward landing pages, Elementor works fine. For anything more demanding, you’ll feel the limitations.
What I Liked
- Hundreds of pre-designed templates across every industry make starting quick and easy.
- Beginner-friendly drag-and-drop editor with instant visual feedback.
- Complete Theme Builder to design headers, footers, archives, and product pages visually.
- Thousands of third-party addons work with Elementor, and the community is massive with endless tutorials.
- Full support for building custom WooCommerce product pages and store layouts visually.
What I Didn’t Like
- Pages are heavier than competitors, and optimizing for Core Web Vitals requires extra configuration and planning.
- Form builder is basic with no conditional logic feature.
- Dynamic data integration exists, but it isn’t as powerful as specialized builders like Oxygen.
Pricing
Elementor offers a free version with essential features. Paid plans start at $59/year for a single site, with additional plans that vary based on the number of website licenses.
Recommended For
Elementor is ideal for designers, freelancers, and agencies that prioritize design flexibility and fast creation over raw performance.
5. OptimizePress
OptimizePress is built for marketers who want to specifically create landing pages and sales funnels. It comes with checkout integration, membership functionality, and funnel-focused templates. If you’re primarily building campaigns rather than full websites, OptimizePress is designed with that specific use case in mind.
My Experience Using OptimizePress
OptimizePress felt narrow in scope compared to general-purpose builders. Everything is geared toward funnel creation and marketing, which works if that’s your goal, but limits you otherwise.
Templates are easy to import and customize quickly. The checkout builder worked without needing separate plugins. However, once I tried deviating from the intended funnel workflow, like building a unique custom layout, the limitations became obvious. The interface felt less intuitive the deeper I went, and the preset structure constrained creative freedom. Performance was adequate but not remarkable.
What became apparent was that the platform works best when you stay within its intended funnel workflow. Once I tried deviating from that path or needed custom integrations, the limitations became obvious. The plugin compatibility issues occasionally surfaced when I tried to use OptimizePress alongside certain plugins. Performance was adequate but not remarkable.
What I Liked
- Pre-built funnel templates save time if you’re launching campaigns quickly.
- Payment processing is built in, so you don’t need separate checkout plugins for basic sales.
- Two-step opt-in option is available for building a list with genuine subscribers.
- Connects with major email platforms without extra setup.
- Order bumps and upsells are native features for building complete funnels.
What I Didn’t Like
- Design is constrained to OptimizePress templates and layouts. True custom design work is difficult.
- Occasional conflicts with third-party WordPress plugins.
- There’s no free version to test the builder before committing.
Pricing
OptimizePress offers three tiers, and the basic plan starts at $99/year for one website. Additional plans are available for 3 and 10 websites.
Recommended For
OptimizePress is suitable if you’re building simple sales funnels and want templates and checkout functionality without setup.
6. Kadence Blocks
Kadence Blocks is a plugin that extends the native Gutenberg block editor with advanced design controls. It adds specialized blocks, pre-designed templates, and customization options for layout, typography, and responsive design.
My Experience Using Kadence Blocks
Coming from traditional page builders, working with Kadence Blocks feels like learning a different workflow. Rather than a drag-and-drop canvas, you’ll work with blocks inside the familiar WordPress editor.
Once you get comfortable with the block approach, things click. The Row Layout Block gives you solid control over layouts, and the responsive editing lets you optimize for different screen sizes. Performance is also good since it works inside the core editor.
The design library provides useful starting templates, though less extensive than full-fledged builders. For basic to moderately complex landing pages, Kadence works well. But if you’re coming from traditional builders, the transition requires adjustment.
What I Liked
- The free version includes essential blocks and 70+ templates without requiring payment.
- Automatically inherits the theme colors and fonts you set in the customizer.
- Configurable block defaults save time by automatically applying your preferred settings to new blocks.
- Decent built-in blocks for product displays and store customization without additional plugins.
What I Didn’t Like
- Constrained to block-based layouts, you can’t achieve the creative freedom of traditional page builders.
- Working with Kadence Blocks requires understanding Gutenberg.
- Popups require a separate Kadence Conversions plugin purchase.
- Forms work but lack the ability to create complex multi-step workflows.
Pricing
Kadence Blocks is free to download and use with basic features. Pro plans start at $119/year for 3 sites.
Recommended For
Kadence Blocks suits WordPress users who are comfortable with the block editor and want to work within that ecosystem.
7. Ollie
Ollie is a WordPress block theme designed around minimalism and performance. It works with WordPress’s native full-site editing system rather than using a separate page builder. If you want clean landing pages that load fast and don’t require complex functionality, Ollie is straightforward.
My Experience Using Ollie
Ollie comes with a setup wizard that’s genuinely helpful for getting started, and the pattern library makes it easy to add pre-designed sections without starting from scratch.
It has some intentional limitations as it doesn’t come with a form or popup builder. The design system is elegant, and the color palette choices work well. It does add extra controls to the core blocks
As it uses the core WordPress editor, pages load noticeably faster. While Ollie provides decent design control through its Pro block extensions and predefined patterns, custom designs outside the theme’s design language become difficult to achieve.
What I Liked
- Setup wizard that lets you configure and build pages in minutes rather than hours.
- Hundreds of pre-designed sections make building fast and consistent.
- 11-color palettes with strategic pairings remove design guesswork.
- No need for separate page builder plugins or bloated ecosystems.
What I Didn’t Like
- You need to buy and configure separate form plugins for lead capture.
- Requires third-party plugins for popup functionality.
- Steeper transition for users coming from classic WordPress themes or page builders.
- No built-in urgency elements, countdown timers, or marketing-specific features.
Pricing
Ollie is completely free to download and use. The Ollie Pro plugin starts $69/year for 1 site, with additional plans based on the number of websites you need.
Recommended For
Ollie is ideal for creators and solopreneurs who want simple, minimalist landing pages and want fast load times without adding bloat.
7. Brizy
Brizy comes an extensive library of pre-built blocks and templates to build landing pages quickly. It focuses on built-in integrations with popular email marketing services and CRM tools, so that you don’t need to look for separate plugins to connect forms to your marketing stack.
My Experience Using Brizy
Building with Brizy was straightforward, though the interface took some getting used to. The inline editing approach with floating icons and hover-activated menus felt a bit scattered at first, but once I understood the workflow, things moved quickly.
What impressed me was the integration ecosystem. Forms connected seamlessly to Mailchimp, SendinBlue, and other email services without extra plugins. The template library had solid options, and the free version included most core features.
However, mobile performance was notably slower than competitors like Breakdance. Pages loaded sluggishly on slower connections, which matters for landing page conversions.
What I Liked
- Popup Builder with exit-intent triggers and conditional display.
- 180+ templates spread across various categories.
- 500+ pre-made block components to assemble pages quickly.
What I Didn’t Like
- No third-party extension marketplace to add specialized features.
- Interface has floating icons and inline controls that feel scattered.
- Heavier codebase compared to alternatives like Oxygen, resulting in larger page sizes.
Pricing
Brizy offers a free version with basic features. The paid plans start at $59/year for 1 site, and vary based on the number of licenses you need.
Recommended For
Brizy works well for beginners or small freelancers managing a handful of client sites.
Which is The Best WordPress Landing Page Plugin?
After testing popular landing page builders, a few things became clear. Most handle the basics well enough, but the ones that actually stood out are the ones that don’t compromise on performance or flexibility.
If I had to pick one, it’s Breakdance. Pages load noticeably faster than competitors. The form builder and popup builder work without needing separate plugins. You get real design flexibility without feeling constrained by templates. It just works.
For developers and designers who want complete control, Oxygen is worth the investment. The code output is clean, and you’re not locked into anyone’s design system. The learning curve is steeper, but you get raw power in exchange.
Everything else falls somewhere in between. They work fine for basic needs, but if performance and flexibility matter to you, these two stand out.
Common Questions About Landing Page Builders
1. What is the best landing page builder for WordPress?
Breakdance is the best overall choice for most users. It’s fast, has built-in forms and popups, and gives you real design flexibility without unnecessary complexity. If you need absolute control and don’t mind a steeper learning curve, Oxygen is worth considering for its clean code output and developer-friendly approach.
2. Can I create a landing page in WordPress?
WordPress itself doesn’t have built-in landing page features, but page builder plugins like Breakdance add that capability. Once installed, you get access to landing page-specific elements like countdown timers, pricing tables, forms, and popups. It gives you everything you need to build conversion-focused pages without leaving WordPress.
3. Is WordPress good for a landing page?
WordPress is solid for landing pages when paired with the right builder. It’s self-hosted, flexible, and integrates well with email marketing tools. However, dedicated landing page platforms sometimes offer better performance out of the box. WordPress works best with lightweight builders like Breakdance or Oxygen.
4. Which page builder is best for beginners?
Breakdance is the most beginner-friendly option. The interface is clean, forms and popups are built-in, and you get real design flexibility without the learning curve of more complex builders like Brizy.
Further Reading
