Popups are one of the best ways to generate potential leads and sales for your business. However, the success of your popups depends on converting visitors with the right content and an engaging call to action(CTA).
To get the best results, you should create your popups following best practices using the right platform, like Oxygen Builder. These actions separate the aggressive popups from the attention-grabbing high-end converters.
In this post, you'll learn some best practices for increasing conversions through popups, but before that, let's take a quick look at what popups are and why they matter.
A popup is usually a small window or banner that appears in the foreground when browsing a website. Popups are used to display advertisements or essential information to the website visitor or to ask for details from the user, like their name and email address.
For Example, it can be a newsletter signup form, special offers, or some important updates about the website, like their upcoming product updates or sales, or it can be used to take user feedback.
Popups can help you to connect better with people who visit your website. It's an excellent tool for getting more customers, making people more interested in your website, and improving your business growth.
It has become an essential tool for marketers to engage website visitors, boost conversions, and enhance the overall user experience; by using attractive templates, fonts, and a well-designed popup window, businesses can create competing messages that resonate with their target audience.
Let's dive deep into the critical best practices to increase conversions with popups in 2024 and beyond.
Before designing a popup, it's essential to define its purpose. Are you aiming to boost sales, drive traffic, or enhance customer engagement? With Oxygen Builder, you can tailor your popup design to align with these goals. The tool's user-friendly interface makes it easy to create popups that are not only visually appealing but also strategically aligned with your business goals, be it promoting special offers or highlighting new products.
Popups play a pivotal role in converting visitors into leads and customers. By capturing user attention at just the right moment, they encourage actions like singing up for your newsletter or making a purchase. This direct engagement is crucial for the growth of your business, making popups a vital element in your website growth strategy.
The proper pop-up format is the key to getting good results. It should grab attention without annoying the visitor. The format must fit what you're trying to do, like a small box for email signups or a little big message box for big news.
The design should look good and match your website's style. This means using the same colors and fonts as your brand's format. Also, think about when the popup shows up. It's best to show it at a time that makes sense, like when someone is about to leave your website.
For Example, the popup in the image we've included below when a visitor tries to leave. It's simple and asks if they're "Leaving already?" before offering a newsletter signup. This kind of popup works well because it's clear, looks good, and comes up at the right time.
Images can make your popup more effective. It must be high quality and have a creative touch to draw attention. The right image can clearly show what you're offering.
It's also essential that the images fit with your message and your brand's style. Also, they should be optimized to display nicely on any screen, whether a phone, tablet, or computer.
Tip: If you're asking for an email, a picture of a cheerful person, or a preview of the freebie you're giving away. This can make people more likely to sign up.
The call to action is the most essential part of your popup. Make it stand out with a bright color different from the rest of the popup. This makes it easy for visitors to see what you want them to do.
The words on the button should be straight to the point, like "Get Offer" or "Sign up now!". Simple, precise phrases make it more likely that people will click.
This button is the gateway to turning your visitor into a lead customer. It should be the most eye-catching element on your popup.
When you design a popup, ensure it gives visitors a valuable reason to click. This could be a discount for a first purchase in exchange for the visitor's first name and email.
For Example, the below popup is clear and to the point: "WANT A HUG? AND $25 OFF". It tells you immediately that you'll save $25 on your first Oodie. It's a warm welcome and a smart save.
What you give away should be something visitors want, matching what they're looking at on your website. If they're books, offer a discount on a book or a free chapter. This value doesn't just get people clicking - It makes them feel good about your brand. It's a trade-off: they give you their email, and you offer them additional benefits.
It's important to let people close popups quickly. Visitors might leave your website if it's hard to close them. They should be able to exit the popup without any hassle, whether that means clicking a big 'X' or clicking outside the popup area to close it.
Like in the Example from Theoodie.com, you can close the popup by clicking anywhere outside of it or by hitting the ESC key. This user-friendly design makes visitors happy and more likely to stay on your site.
A/B testing is a must practice for determining which popups work best on your website. You can try two versions, like the A and B tests done by Dashly.io, as shown in the image below.
Version A might say, "Get 10% off your first order!" and only 2% of people give their email.
Version B could be the same offer, but because of the change in the CTA button color, 9% of people signed up. This tells you which one connects better with your audience.
You can see what your customers like best by trying out different popups. It's all about testing, learning, and choosing the best offer to keep improving how you talk to your visitors.
You streamline your lead process by connecting your Oxygen popups with email marketing and CRM platforms. This way, when someone enters their details, they're automatically added to your list in tools like Hubspot or Salesforce. It saves your time and keeps everything organized.
For instance, when a popup collects an email, it goes straight to your email marketing system. From there, you can start sending them updates or offers right away. And if the poup is for signup, that new lead can go right into your CRM, ready for you to follow up.
As we wrap up, ensure that the best popups engage with the visitors and help something valuable in return. Aim for clarity in your communication, attractiveness in your design, and irresistibility in your offers.
Prioritize ease of use, allowing quick closure for those not interested. Regularly test different styles to see what your audience prefers and integrate them with your CRM to track leads efficiently. Using these basics and setting up popups will be a natural step for visitors to become loyal customers with Oxygen Builder.
About The Author
Aryan Jalan, a professional SEO consultant boasting five years of expertise, is dedicated to driving business marketing success. An avid learner, he blends work with leisure, exploring books and new destinations.
LinkedIn: https://www.linkedin.com/in/aryanjalan/
